Many household names of the IT industry, including Dell and Microsoft, have been able to capture lasting feelings of customer loyalty, according to Walker Information's annual Loyalty Report for Information Technology. However, of 13,000 corporate IT buyers interviewed for the report, only 44 percent said they feel loyal to a majority of their suppliers, 30 percent feel "trapped" by at least some of their vendors, and almost 25 percent are looking to swap their IT providers for somebody else. Vendors with the most devoted customers: Cisco Systems, Dell, EMC, HP, IBM, Microsoft, Network Appliance, Oracle and SAP. But, not all well-known IT companies fared well. Among the vendors that Walker ranked in its "loyalty limbo and laggards" grouping were some big-name providers.
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