| Category | Lift, % |
| Total | 13 |
| Weather | 22 |
| Entertainment | 22 |
| Games | 15 |
| Music | 15 |
| 11 | |
| Sports | 10 |
| Business/Finance | 4 |
| Social Networking | 3 |
| Search | 2 |
| Shopping/Auctions | 1 |
| Source: Nielsen | |
Mobility
How much extra audience does a Web site gain by having a mobile version?
CategoryLift, %Total13Weather22Entertainment22Games15Music15Email11Sports10Business/Finance4Social Networking3Search2Shopping/Auctions1Source: Nielsen
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