How much should text/data roaming cost?

Those of you who travel within Europe might be interested in an analysis, published by Denmark's equivalent of Ofcom, into the real cost of text messaging, multimedia messaging and internet surfing while abroad.

According to the National IT and Telecom Agency in Copenhagen, what travelling Danes should be looking at is 4.2 eurocents for a text message (they pay 33.6c), 27.7c for an MMS (they pay 33.6c) and €1.18 per megabyte for data usage (they pay €6.50).

Obviously this is partly based on Danish mobile operators' charges, but it's not hard to make a British comparison. Our Viv has set a deadline for the operators of July 1, so let's see what happens then.