HP announces new DreamColor displays and Z Turbo SSD

HP announced new DreamColor pro displays and a new workstation-class SSD Sunday at NAB 2014 in Las Vegas. They bring high performance at much more affordable prices to HP's Z family of workstations.

The HP Z27x and Z24x displays for PCs and Macs feature HP’s second-generation DreamColor Engine and provide up to 1.07 billion on-screen colors, achieving color error so small that it's not discernable to the human eye. Compared to the previous generation product, the new displays include up to 60 percent more pixels, a 14-bit internal color palette, and are much more cost effective.

The HP Z24x DreamColor Display delivers professional color accuracy and consistency. It costs less than 25 percent of the price of the original HP DreamColor display.

The top-of-the-line HP Z27x DreamColor Display provides:

  • 3x color accuracy over the previous generation
  • A hostless integrated calibration engine with support for third-party pro color calibrators
  • Ethernet-based remote management with an integrated web server
  • An SDK that enables custom integration into color workflows 4K support
  • An ultrawide Digital Cinema color gamut with 100 percent of sRGB, 100 percent of Adobe RGB and 99 percent of DCI-P3

DreamWorks Animation artists use only HP DreamColor displays and HP workstations to create such hit movies as How to Train Your Dragon. They like the fact that every artist has calibrated color, so color decisions can be made on the spot and will be accurately reflected throughout the workflow.

The HP DreamColor Z27x and Z24x are available today for $1,499 and $599, respectively.

HP Z Turbo Drive

HP's new workstation SSD is only for their Z family workstations. It is both a boot and data drive and in a RAID0 array can match the performance of the Fusion-io drive that HP also sells.

HP Z Turbo Drive


It consists of an M.2 mobile form factor workstation-class PCIe SSD mounted on a PCIe card. HP says 2 Z Turbo drives can exceed 1GB/sec sustained read performance.

HP Z Turbo Drive is expected to be available starting in May. The drive will launch with two capacities available, 256 GB and 512 GB, priced at $499 and $899.

The Storage Bits take

The low-cost pro color displays will no doubt be popular with a broader audience due to their much lower cost. Pro color for $599 is a breakthrough.

The Turbo Z is a shot across Fusion-io's bow. If it achieves the performance claimed, it will be a popular substitute for the premium Fusio-io card.

Comments welcome, as always.