HP is looking to incentive the adoption of server virtualization with a new storage give-away program in partnership with Intel.
Starting today, HP said it will provide purchasers of Intel Xeon processor E5 v3-based servers with a free 1-terabyte HP StoreVirtual Virtual Storage Appliance (VSA) license.
This includes servers from Dell, IBM and Lenovo, and of course, HP's ProLiant Gen9 servers — the tech giant's latest server offering that spans four architectures and represents the company's new.
As for the incentive program, HP said it is designed to give smaller businesses the ability to adopt server virtualization for less cost and physical footprint than dedicated storage hardware. Customers with larger capacity requirements will still have to purchase StoreVirtual VSA software in 4TB, 10TB, and 50TB size licenses.
"The cost of shared storage is still a common server virtualization roadblock for SMBs and enterprise remote office sites,” said David Scott, SVP and GM of HP's storage unit. "By offering no-cost VSA software with Intel Xeon E5 v3–based processor servers, HP and Intel are making SDS available to the world for free, giving customers access to hypervisor- agnostic, hardware-independent rich data services while preserving choice and lowering costs."