HP rolls out 3PAR all-flash arrays, steps up pricing assault

HP rolled out all-flash systems starting at $19,479 as it aims to push more solid-state storage in the enterprise.

Hewlett-Packard on Wednesday outlined new 3PAR storage systems for flash deployments.

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The rollout comes as storage giants are increasingly targeting all-flash deployments as well as hybrid data centers. Flash storage is typically used for fast data crunching and analytics.

HP is battling everyone from EMC to Pure Storage to NetApp to Dell in the flash storage system market. HP's storage systems are meant to ride shotgun with its architecture, data services and converged systems.

The company's rollouts include:

  • All-flash HP 3PAR StoreServ 8000 systems that start at $19,479.
  • The 20800 all-flash starter kit that includes 2 controllers, eight drives and support starting at $99,995.
  • The 20450 all-flash arrays starting at $85,167.
  • 3PAR Priority Optimization, a part of the company's data optimization suite, starting at $1,210.
  • Storage software additions such as HP Smart SAN 1.0 for 3PAR StorServ 7000 and 8000 models as well as RMV-V 1.2.

hpstorserve8000.png

HP is clearly trying to use price as a weapon and get more businesses on the all-flash bandwagon. HP's plan is to use its 20800 All-Flash Starter Kit as well as its StorServ 8000 systems as a way to build share and then expand.

Pure Systems recently launched its m70 systems as a way to upend EMC's XtremIO products. HP is arguing that it has the lowest entry prices and most value.

Related:

Pure Storage launches new array, software, upgrade program | EMC cuts 2015 outlook, says customers wary | EMC open sources ViPR Controller, eyes broader software defined storage footprint | EMC revamps XtremIO software, rolls out 40TB X-Brick | NetApp's new CEO pushes ahead with data fabric strategy