HP rolls out new laptops ahead of back-to-school season

As part of the rollout, HP dangles the Envy x360, a large 2-in-1 that may appeal to business users.

Hewlett-Packard on Wednesday rolled out a refreshed lineup of Pavilion and Envy 2-in-1 devices and Pavilion notebooks in what is the kick off to the race to win back-to-school PC sales.

The HP Envy x360.

For HP, the game is to add color and a bevy of options. For instance, the HP Pavilion notebooks can be outfitted with Intel or AMD chips, seven colors including silver, purple, red and "peachy pink", and multiple storage and memory options.

The company also rolled out two HP Pavilion x360 convertibles with 11- and 13-inch screen options as well as a revamped HP Envy x360 convertible that doubles as a premium laptop and large tablet. Three new Pavilion notebooks with 14-, 15- and 17-inch screens were added.

CNET: HP new colorful back-to-school laptops and hybrids emphasize customization

Customer feedback

All of the devices have auto via a new partnership with Bang & Olufsen. HP had partnered with Beats, which was acquired by Apple. Mike Nash, vice president of portfolio strategy and customer experience at HP, said the new devices reflect feedback from the customer base.

That feedback loop is being used to influence the design of notebooks and desktops.

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The lineup's most premium laptop that would appeal to business users would be the HP Envy x360, which would work for presentations. HP's took design cues from its HP Spectre x360. The Envy x360 comes with i5 or i7 processors, up to 16GB of memory and 1TB of hard disk storage or a 256GB of solid state drive.

As for the HP Pavilion x360s, the main sell is the color palette and choice of flavors of HD screens.

The 11- and 13-inch HP Pavilion x360 will be available May 13 on HP's site and June 21 at retail outlets. Prices range from $499.99 and $529.99 depending on configuration.

The HP Envy x360 has the same availability and prices range from $679.99 to $899. The higher priced model comes with an Intel Core i7 Processor, FHD touch screen display, 8GB system memory and a 1 TB HDD.

Pavilion notebooks are available May 20 and June 21 at retailers. Prices range from $499 to $629.99 depending on configuration.