HTC enters Myanmar market with 6 smartphones

Taiwanese phonemaker partners local distributor, KMD Computer Group, to bring its smartphones--equipped with localized features--into the Southeast Asian market.

HTC announces its official entry into Myanmar by partnering a local distributor to bring to market its smartphones equipped with localized features.

HTC phone with Burmese keyboard
HTC Butterfly with Burmese language virtual keyboard (Credit: HTC)

In a statement Monday, the Taiwanese phonemaker said it is working with Myanmar IT and mobile distributor KMD Computer Group, which will distribute HTC smartphones in the Southeast Asian market.

Besides opening concept stores in major cities such as Yangon and Mandalay, KMD will also set up and manage service centers on behalf of HTC and distribute the phonemaker's accessories locally.

The six phones launched in Myanmar are HTC Butterfly, HTC One X+, HTC One X, HTC Desire X, HTC Desire VC and HTC Desire C, the company stated.

In terms of localization efforts, HTC said it had worked with local software developer Sanmyanmar to create a Burmese language virtual keyboard for the six handsets.

Myanmar is slowly opening up its economy to foreign companies with regulatory changes made to encourage investments in the telecommunications sector .

Regional ICT players such as NEC and NTT Data have since entered one of the world's last greenfield markets in order to capitalize on the opportunities there.