HTC's North America chief leaves for Amazon

The ailing smartphone maker lost another key staffer, as the company is poised to announce new phones and devices at an event in New York.

Image: CNET/CBS Interactive

HTC's North American chief has left the company, and headed straight for Amazon.

First reported by Bloomberg on Tuesday, Mike Woodward has left the Taiwanese phone giant and joined the Seattle, Wash.-based retail and cloud giant, landing a senior position in Amazon's mobile services division.

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According to the report, Woodward left in the last month-and-a-half.

It comes ahead of an expected product announcement in New York City later on Wednesday, where the company is slated to release new smartphones and devices.

HTC could not be reached for comment.

Over the past year, HTC's profits have steadied out and losses have narrowed. 

Last week, HTC turned a better-than-expected profit in its fiscal third quarter, a massive leap from its year-ago heavy loss of $3 billion.

But during this time of recovery, the company has suffered many losses to its global executive team. Many former insiders pointed their fingers at HTC chief executive Peter Chou, who has been accused of a "shoot-from-the-hip" attitude.

But there may be a spark left in HTC's future. According to one report last month, Google is said to have chosen HTC to build its next-generation Nexus tablet.