Taiwanese handset maker HTC on Friday reported a thin profit for its third quarter, but on the back of stubbornly low sales.
HTC has achieved a second consecutive quarter of profit after three quarters of operating losses as the company worked through cost-cutting beginning last year with .
HTC on Friday reported NT$640m ($21m) in unaudited net profit during the quarter to September 30, which, according to Reuters, beat the NT$216.23m ($7m) average estimated by 13 analysts. In the second quarter, .
HTC's newest flagship the to be refreshing its One Max handset soon. Still, when the HTC phablet launches, it will be facing stiff competition from Apple's new iPhone 6 and iPhone 6 Plus.. It's followed up with a smaller sibling, , and is rumoured
HTC also recently launched a range ofand, like its rivals, is targeting the selfie market with better front-facing cameras.
Despite seemingly making all the right moves, the company still finds itself being squeezed by Samsung across all price points while Chinese handset makers, most notably Xiaomi, are rising to prominence in China. Xiaomi overtook Samsung as the biggest seller in China in the second quarter, according to Canalys.
HTC's unaudited revenues for the third quarter of NT$41.86bn ($1.4bn) are the.
HTC may also have some new tricks up its sleeve, recently inviting media to an event in October where it's tipped to be unveiling a new camera-centric device. The invite was given the tagline 'Double Exposure', urging invitees to submit a selfie with their RSVP. More potentially good news for HTC in coming quarters is its reported selection as Google's manufacturing.