HubSpot heading to NYSE after filing $100 million IPO

The HubSpot deal also reflects analyst predictions that the tech IPO is bound for a second-half comeback and then some.


HubSpot is the latest tech brand ready to take on Wall Street.

The marketing software company filed its S-1 paperwork with the U.S. Securities and Exchange Commission on Monday, preparing for a $100 million initial public offering.

Founded in 2006, the Cambridge, Mass.-headquartered business produces a cloud-based marketing platform weaving together tools for blogging, social media, lead generation, lead management, e-mail campaign management and marketing analytics into a single suite, delivered via Software-as-a-Service.

HubSpot has been consistently raising venture capital millions over the last few years.

According to the S-1, HubSpot generated $51.7 million in revenue for the first six months of 2014 -- matched by a net loss of $17.7 million.

As of June 30, HubSpot was serving up to 11,624 customers across 70 countries in eight languages, generating an average of $8,823 in subscription revenue per customer on an annual basis.

Morgan Stanley, JP Morgan, and UBS are leading the deal with Pacific Crest, Canaccord and Raymond James also tapped as underwriters.

HubSpot also picked up on another trend, one that points toward the New York Stock Exchange instead of Nasdaq.

The company plans to list its common stock on the New York Stock Exchange under the symbol "HUBS."

NYSE has scored a number of major coups in the tech market over the last year, much of which seems like a bad side effect of Facebook's botched IPO with Nasdaq in 2012.

Twitter made a splashing debut on NYSE last fall. Box and Alibaba also chose NYSE for their pending IPOs, expected to occur soon.

The HubSpot deal also reflects analyst predictions that the tech IPO is bound for a second-half comeback and then some .

Earlier in August , PricewaterhouseCoopers reported the total number of tech IPOs during the second quarter of 2014 blossomed to 43, compared to just 17 the same time last year.

The value of the Q2 2014 deals rang up to approximately $12.3 billion, up a whopping 327 percent annually.

Software continued be one of the chief drivers.

The Internet Software & Services vertical alone contributed the most IPOs with 21 deals worth $5.2 billion, up from 11 worth $3.1 billion during Q2 2013.

Image via HubSpot/U.S. SEC S-1 Form