IBM buys Vivant Digital, will fold into IBM iX business

Vivant is a small boutique digital consultancy firm based in Sydney.

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IBM has acquired Vivant Digital, a small boutique digital consultancy firm based in Sydney. Financial terms of the deal were not disclosed.

IBM plans to fold Vivant into its IBM iX business and Vivant's founder and CEO, Anthony Farah, will take the role of Digital Strategy and iX Leader for IBM Australia and New Zealand.

IBM says Vivant has a strong track record in the financial services and distribution industries. Its approach to design incorporates behavioral science, data, and technology to help clients develop a business strategy, according to IBM.

IBM has been working to expand the global capabilities of its iX business and reach more clients. The purchase of Vivant is a strategic move for that expansion as well as to give iX a stronger foothold in the Australian market.

"This is an exciting direction for Vivant clients and employees. We now have scale and greater opportunity to address the growing needs of CEOs and innovation leaders willing to disrupt the market by seeking out new business models," said Farah. "We see it as converging the best of big with the best of small."


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