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IDC: Mobile user matrix

IDC's in-depth study breaks out mobile users into four distinct segments:Display Mavens: individuals who deliver a large number of presentationswhile mobile and also use, to a moderate degree, entertainmentapplications during periods of idleness.The Mobile Elite: the early adopter segment that adopts the latestdevices, applications, and solutions, and also uses the broadest numberof them.

IDC's in-depth study breaks out mobile users into four distinct segments:

  • Display Mavens: individuals who deliver a large number of presentations while mobile and also use, to a moderate degree, entertainment applications during periods of idleness.
  • The Mobile Elite: the early adopter segment that adopts the latest devices, applications, and solutions, and also uses the broadest number of them.
  • Minimalists: the opposite of the Mobile Elite, these individuals employ just the basics for their mobility needs.
  • Voice and Text Fanatics: a more communications-centric group of individuals who tend to be focused on text-based data and messaging.