In the era of the Live Web, tweak your client and bungle your pitch at your peril

Making the once private public, the Live Web excels at exposing everything from lawyers' bad jokes to bad PR tactics

One of Professor Eugene Volokh's readers mined the publicly available patent applications and found this comedy nugget:

Check out claim 9 of this patent application:

9. The method of providing user interface displays in an image forming apparatus which is really a bogus claim included amongst real claims, and which should be removed before filing; wherein the claim is included to determine if the inventor actually read the claims and the inventor should instruct the attorneys to remove the claim.

(Via Slashdot Review.)   And the Edelman podcast I mentioned earlier highlights The Bad Pitch Blog, where clumsy PR is skewered for fun and perhaps profit.  (I have to remember to submit my recent email exchange with an account executive from a huge PR firm, who kindly but cluelessly decided I'd be a good candidate to attend a Samsonite product launch...)


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