Indian startup Wingify eyes overseas demand for site optimization

Over 1,000 customers have signed up in the past nine months to use Wingify's visual Web site optimizer for A/B testing to increase sales and conversions, and the company is now planning aggressive overseas expansion.

In less than three years Indian startup Wingify has signed up 2,500 customers to its visual Web optimizer software measuring how visitors engage with different elements on a page. It touts an A/B testing tool allowing users to create different versions of a site to see what performs better.

In an interview with ZDNet, Wingify's founder Paras Chopra revealed his company had added 1,000 customers in the past nine months. Customers can pay US$49 or US$129 every month to use the application, according to its Web site.

visual website optimizer wingify
Wingify's visual Web site optimizer.

Based on the current number of current customers and pricing , this equates to monthly revenues between US$122,500 and US$322,500. This extrapolates to annual revenues between US$1.47 million and US$3.87 million.

While Chopra has not disclosed revenues he said this estimate was "in the lower bound of revenues". He pointed out many enterprise customers paid "thousands of dollars per month". The founder added revenues have doubled every year since he first released the product in 2010.
He said that at peak the company's servers handle 7,000 requests per second or 10 billion requests a month. 
The company has also developed its own content distribution network. Combined with over 30 servers distributed at five locations around the world, it can process requests faster for global clients.
The company has been profitable from day one, said Chopra, adding it has not raised any external funding to fund operations.

"We have recently shifted our sights to expand aggressively internationally, launch new products and on [the] engineering front," Chopra said.


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