Data-integration company Informatica is entering into an OEM relationship with SAP, the business-software provider.
Under the terms of the agreement, SAP will embed Informatica's PowerCenter, PowerExchange and Metadata Manager integration software products into its performance-management and analytic applications as well as its NetWeaver platform for master data management and business intelligence.
The spiralling data banks of web-centric businesses around the globe are necessitating more intuitive and powerful means of data amalgamation and assimilation.
By extending the scope of its technology stack and bringing Informatica on board, SAP will be able to offer customers the ability to better integrate and track data from non-SAP third-party and legacy systems.
Mike Pickett, vice president of global alliances at Informatica, said: "SAP's business intelligence, master data management and analytics customers demand the integration of non-SAP data from third-party applications into their SAP solutions. With that in mind, I credit SAP with recognising this requirement and bringing Informatica's technology on board to address their customers' needs for enterprise data integration. This joint offering will provide SAP's customers with a proven third-party integration technology that is more scalable and efficient than ever before."