InsideSales stacks leadership team with more Salesforce execs

The hiring spree caps off an eventful few months for InsideSales, following last week's acquisition of C9 Inc and a $60 million Series D round back in March.

Predictive analytics firm InsideSales is adding more former Salesforce executives to its leadership roster.

The Provo, Utah-based startup on Friday named Dean Robison, a 13-year Salesforce veteran, as the new SVP of customer success, where he'll head up customer support and account management.

Avanish Sahai is joining InsideSales as the SVP of channels and alliances. He comes to InsideSales by way of DemandBase, but his roots stretch back to Oracle and Salesforce, where for the latter he played a key role in building the AppExchange marketplace.

Robison and Sahai join an executive team already stacked with fomer Salesforce employees. Jim Steele, former chief customer officer at Salesforce, joined InsideSales in January as its new president of worldwide sales and chief customer officer. David Rudnitsky and Lindsey Armstrong, also from Salesforce, joined InsideSales in March.

The hiring spree caps off an eventful few months for InsideSales. The company closed a $60 million series D round back in March led by Salesforce Ventures, and just last week announced the acquisition of fellow sales analytics provider C9 Inc.

The deal gave InsideSales access to C9's forecasting and pipeline tools, which will broaden its reach across sales teams and bolster its efforts in enterprise expansion. InsideSales has largely targeted its services toward the top of the sales funnel, marketing its technology as an aid to sales team when contacting leads and closing deals.

But C9's temporal database is geared toward enterprise sales teams that go companies and sell products in the field, or in sales speak, the bottom of the sales funnel.

San Mateo, Calif-based C9 also gave InsideSales its first physical presence in Silicon Valley, as well as a bevy of enterprise clients including LinkedIn, ZenDesk and Yahoo. Those two purchase perks should not be understated, especially as competition in the predictive analytics space heats up, with everyone from legacy software vendors to big data startups gunning for a piece of the action.