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Instagram CEO lends digital expertise to Walmart board of directors

Kevin Systrom will serve as a member of Walmart's technology and e-commerce committee.

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Walmart has added another tech titan to its board of directors.

The world's largest retailer announced Monday that Kevin Systrom, CEO and co-founder of Instagram, will lend his digital expertise to the Walmart board by serving as a member of the company's technology and e-commerce committee. He'll also serve on its compensation, nominating and governance committee. 

Instagram, which was was acquired by Facebook in 2012 for $730 million, does not currently support e-commerce, but apparently Walmart chairman Rob Walton felt Systrom's social media chops would support the retailer's efforts to become a leader in omnichannel retail.

"Kevin's entrepreneurial background and his technical and digital expertise will be invaluable as we further connect with customers and deploy new capabilities through e-commerce and mobile channels," Walton said in a statement. "Walmart is investing in e-commerce capabilities through talent, technology and fulfillment. Kevin's passion and deep knowledge of social media align with our focus to engage customers through our digital and physical channels."

Walmart seems to be stocking its board with technology heavyweights as the company increases its efforts to compete with e-commerce behemouth Amazon.

Systrom, who is consistently listed as one of Fortune's 40-under-40 and TIME's 100 most influential people, joins Yahoo CEO Marissa Mayer on the Walmart board of directors, bringing the total member count to 15.