Insurance e-servicing visits grew 15% in 2007

Total e-servicing visits grew by 15 %, with the increase driven by a 20% increase in visits to policy management sections of the sites, indicating consumers’ growing comfort with completing more complex transactions - such as adding cars to policies - online.Section of Web Sites20062007Growth, YTYPayment Section47,25651,7349%Policy Management57,24568,83620%Total e-Servicing104,501120,57115%Souce: comScore

Total e-servicing visits grew by 15 %, with the increase driven by a 20% increase in visits to policy management sections of the sites, indicating consumers’ growing comfort with completing more complex transactions - such as adding cars to policies - online.

Section of Web Sites 2006 2007 Growth, YTY
Payment Section 47,256 51,734 9%
Policy Management 57,245 68,836 20%
Total e-Servicing 104,501 120,571 15%
Souce: comScore