Business
Internet activities by age group
Pew Internet & American Life Project published an aggregate table of online activities by age group.Internet users ages 29-69 are more likely than internet users in other age groups to engage in online activities that require some capital: travel reservations and online banking.
Pew Internet & American Life Project published an aggregate table of online activities by age group.Internet users ages 29-69 are more likely than internet users in other age groups to engage in online activities that require some capital: travel reservations and online banking. In both cases, internet users with high-speed access at home are more likely to do these activities than those with dial-up connections at home, but again, there are notable generational differences. Fully 50% of internet users between 29 and 40 years old bank online, compared to 38% of their younger peers (internet users age 18-28). Buying a product online is equally popular with all internet users except those at either end of the age scale: teens and internet users age 70 or older.
Online activity by age group | ||||||||
Age group | ||||||||
Activity, % | 12-17 | 18-28 | 29-40 | 41-50 | 51-59 | 60-69 | 70+ | Avg |
Go online | 87 | 84 | 87 | 79 | 75 | 54 | 21 | 72 |
Online games | 81 | 54 | 37 | 29 | 25 | 25 | 32 | 36 |
School research | 73 | 60 | 61 | 48 | 33 | 14 | 57 | |
Instant message | 75 | 66 | 52 | 38 | 42 | 33 | 25 | 47 |
Text message | 60 | 44 | 29 | 15 | 11 | 8 | 35 | |
Get info about a school | 57 | 59 | 42 | 50 | 40 | 30 | 14 | 45 |
Download music | 51 | 45 | 28 | 16 | 14 | 8 | 5 | 25 |
Read blogs | 38 | 41 | 30 | 20 | 21 | 19 | 16 | 27 |
Download video | 31 | 27 | 22 | 14 | 8 | 8 | 1 | 18 |
Create a blog | 19 | 20 | 9 | 3 | 9 | 3 | 4 | 9 |
Get health info | 73 | 84 | 80 | 84 | 68 | 72 | 79 | |
Travel reservations | 50 | 72 | 64 | 64 | 59 | 60 | 63 | |
Job research | 44 | 59 | 59 | 54 | 31 | 13 | 51 | |
Use gov sites | 41 | 56 | 64 | 60 | 55 | 45 | 54 | |
Bank online | 38 | 50 | 44 | 37 | 35 | 22 | 41 | |
Religious info | 26 | 30 | 38 | 24 | 28 | 28 | 28 | 30 |
Use email | 89 | 88 | 92 | 90 | 94 | 90 | 89 | 91 |
Get news | 76 | 72 | 76 | 75 | 70 | 74 | 68 | 73 |
Product research | 79 | 80 | 83 | 79 | 74 | 60 | 78 | |
Online purchase | 43 | 68 | 69 | 68 | 67 | 65 | 41 | 67 |
Job hunting | 30 | 62 | 51 | 40 | 36 | 17 | 2 | 44 |
Use a photo service | 39 | 38 | 31 | 32 | 31 | 30 | 34 | |
Rate a person or product | 36 | 34 | 27 | 31 | 24 | 8 | 30 | |
Search for a person | 31 | 31 | 23 | 23 | 24 | 29 | 27 | |
Participate in an online auction | 26 | 29 | 25 | 20 | 18 | 6 | 24 | |
Source: Pew Internet & American Life Project |