Business
iPod ownership is mostly male, ages 18-28
Of the 22 mln adults who own iPods, 13% of men have the players, compared to 9% of women, 16% of African-Americans and English-speaking Latinos own iPods/MP3 players, compared to 9% of non-Latino whites. 19% of those ages 18-28 have iPods/MP3 players, 14% of those ages 29-40 have them, 11% of younger Baby Boomers (ages 41-50) have them, 6% of older Baby Boomers (ages 51-59) have them, 6% of those 60-69 have them, 1% of those 70 and older have them, Pew Internet & American Life Project says.
Of the 22 mln adults who own iPods, 13% of men have the players, compared to 9% of women, 16% of African-Americans and English-speaking Latinos own iPods/MP3 players, compared to 9% of non-Latino whites. 19% of those ages 18-28 have iPods/MP3 players, 14% of those ages 29-40 have them, 11% of younger Baby Boomers (ages 41-50) have them, 6% of older Baby Boomers (ages 51-59) have them, 6% of those 60-69 have them, 1% of those 70 and older have them, Pew Internet & American Life Project says.
iPod owners include 18% of those who live in households earning more than $75,000, 13% of those living in households earning $50,000 to $75,000, 9% of those living in households earning $30,000-$50,000, 7% of those living in households earning less than $30,000. 14% of internet users have iPods/MP3 players, compared to 3% of non-internet users. There is no notable gap between those who have broadband access and dial-up users when it comes to podcasting.