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Is Google looking past MySpace?

News Corporation has settled with Google to provide search and ad services to the web properties of Fox Interactive Media -- these include MySpace, IGN, Rottentomatoes.com and more.
Written by Garett Rogers, Inactive

News Corporation has settled with Google to provide search and ad services to the web properties of Fox Interactive Media -- these include MySpace, IGN, Rottentomatoes.com and more.  The deal does not include Fox Sports and according to their conference call, two unnamed countries are also excluded.

I wonder if Google fought to secure this partnership with a larger agenda though.  By looking at News Corp, it seems there would be a lot of potential partnership activity that could happen between the two companies in the future.  This company owns many newspapers, magazines, satellite networks, television networks, and filmed entertainment -- all of which are excellent places to stick advertisements.

Even if we are only talking about MySpace and IGN though, this deal is still a huge opportunity for both companies.  They both benefit from the partnership -- Google gets users and more places to serve advertisements, and Fox Interactive Media gets $900 million from Google and superior technology for their users.

Om Malik has a good article about the partnership between the two companies.  A writer for GigaOM, Robert Young, makes an interesting statement:

"The real story here (in my opinion) is how Google is now going to adjust/modify their ad network to optimize for social networks." 

A very good question and no good answer -- yet.

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