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Is Google 'The Internet'?

Does Google rule the Web's ecosystem?
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Written by Donna Bogatin on
I noted yesterday in “Google search kingdom: Benevolent or despotic?” the seemingly unchecked power Google wields.

 

The ramifications of Google’s 50%+ search market share permeate the Web’s entire ecosystem.

 

In “Scoring Google on quality” I discuss the significant influence Google has on the proprietary content of literally millions of third-party Websites.

 

Every new Website considers the leading search engine in its development plans. Websites 1) Optimize page content to be “found” organically by Google, 2) Buy Google AdWords and develop landing pages to Google’s specifications and/or 3) Code to protect proprietary content from Google indexing and caching.

 

In “Web 2.0 monetization by Google AdSense, Where is the business model?” I underscore that “Ads by Goooooogle” are ubiquitous online and how Google has succeeded in making AdSense the go-to monetization strategy for Web 2.0 properties of all sizes and styles, in lieu of solid business models.

 

Google not only dictates and/or supports Web development strategies and business models for millions of Web sites large and small, Google competitors even enable Google cooptation as I analyze in ““Is Google search vulnerable in 2007?

 

As Google is a factor in the success or failure of virtually every Website, is Google “The Internet”? 

WHAT DO YOU THINK?

[poll id=24]

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