It's revenue, not market share, that's attracting devs to iOS

Android might be winning the mobile market share war, but when it comes to app revenue, iOS is king.

Google's Android might have the upper hand when it comes to market share, but it is the potential for revenue generation that's attracting devs to iOS. This, it turn, makes sure that it is Apple's App Store that has the compelling apps that people want.

Apple's WWDC 2013 has kicked off, and during the keynote speech CEO Tim Cook unveiled a chart that explains why developers prefer Apple. And it's down to one thing – dollars.

(Source: Apple)

Google is currently seeing 1.5 million activations a day, amounting to 45 million every month , and this growth is undeniably putting market share pressure on iOS, but in terms of money in the pockets of developers, iOS is king.

When it comes to an effective app store, Apple's has its ducks in a row. Of all the online digital download stores I've used, Apple's is the simplest and easiest to use, both on iOS and OS X. The combination of the iOS and OS X App Stores make setting up an iOS or OS X device – either from scratch or an upgrade – much easier than having to dig out CDs, DVDs, or find digital downloads from random sites. These stores also make buying apps easy, whether I'm at my desk or out and about.

Simplicity is something people are willing to pay for. And that benefits the both the end user and the developers.

Show Comments