John Lewis offers free wi-fi across all stores

Wireless opened up for registered users...

Wireless opened up for registered users...

John Lewis plans to offer free wi-fi to shoppers in all its department stores nationwide by Christmas.

The wi-fi, provided by BT Openzone, will be free to customers who register their email address. The department store chain said it aims to roll out wi-fi to of all its shops by Christmas, with the exception of its new shops in Tamworth and Chester, which are expected to go live in the spring of next year.

The chain said it is also now working on an iPhone app aimed at in-store customers, which will give access to product reviews and videos.

John Lewis IT director Paul Coby said online sales now accounts for around a fifth of the retailer's revenue. "We know our customers are mobile and want to be connected anywhere, anytime and anyplace. This of course means in John Lewis shops and we are committed to providing that connectivity," he said in a statement.

John Lewis isn't the only big retailer looking at offering wi-fi to shoppers: earlier this year, Tesco said it was trialling free wi-fi at four of its stores. It is currently awaiting results of the trial, but still hopes to roll it out across its stores.