The number of Kindle devices sold by Amazon is never discussed, other than the company has sold "millions" of them. A statistic I would most like to see from Amazon is how many of these Kindle books are being sold for devices other than Kindles. Amazon has wisely released Kindle apps for every major smartphone platform and the iPad, raising the number of prospective customers for ebooks into the tens of millions. I suspect more Kindle books are being sold for non-Kindle devices than the genuine reader from Amazon.
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