Klout confirms completing new major round of funding

Klout comes clean about a major round of funding it actually completed in secret two months ago.

While its purpose is to help define the value of social influence online, Klout's own value is apparently going up.

The startup has just confirmed on its blog that it has completed a new round of venture capital funding. However, the surprising part is that this "new" round isn't so new, but rather it was completed back in November and not revealed until now.

Yet, Klout conspicuously left out one major detail: just how much money was actually raised during this particular VC round. The company is reportedly valued at $200 million.

Self-defined as the "standard of influence," Klout is a San Francisco-based company that provides an "influence score" between 1 and 100 based on how much a digital piece of content is shared and/or recommended with others.

Thus, Klout boasts that it is "making influence measurable for the first time in history," which is a worthy concept as social media continues to proliferate and become redundant at the same time.

Some of the partners and investors that believe in Klout's platform and have chosen to invest in the latest round of funding include, Institutional Venture Partners, Venrock, Greycroft and FF Venture Capital -- all led by Kleiner Perkins.