Knowing when to structure collaboration

Collaborating with suppliers, customers, and partners via instant messaging, e-mail, chat can work it most cases. But would you use the same ad hoc tools if a strategic partner were helping you build a product that makes or breaks your company?

Collaborating with suppliers, customers, and partners via instant messaging, e-mail, chat can work it most cases. But would you use the same ad hoc tools if a strategic partner were helping you build a product that makes or breaks your company? Probably not. AMR's Bob Parker discusses the virtues of