It would be easy to confuse the Kobo eReader as Borders' official entry in the e-book reader market, but that would be wrong - and Kobo doesn't want you to make that mistake right now.
Borders filed for bankruptcy yesterday, and the book mega-retailer is shuttering 200 stores across the country while turning focusing more in on e-book sales.
Kobo has long been featured in Borders retail stores and online as the preferred reader. Nevertheless, Kobo felt the need to explain on its blog that "Kobo is an independent, financially secure company that provides a Global eReading Service." Really, nothing is going to change (yet) with Kobo and Borders as Borders isn't going out of business anytime soon.
Although, considering the close relationship, there could be room to worry. But maybe Kobo isn't entirely scared about what effect Borders monetary problems will have, but also the e-book reader competition out there in general. Sure, Kobo is a nice and cheap device, and at least the new model has Wi-Fi. But Amazon's Kindle and Barnes & Noble's Nook sure seem like more solid options right now in the mind of an average consumer.