Kobo is calling the Vox the world's first social eReader, and it's not hard to see why. The device is integrated with Kobo's Reading Life, which allows users to connect their reading to Facebook, track their progress, unlock awards, and create book clubs. Kobo's recently-released Kobo Pulse is also making its appearance on the Vox.
On the tech side, the Vox offers a 7-inch 1024 x 600 resolution display, a 800MHz processor, 8GB of internal storage, 7 hours of battery life, and 512MB of RAM.
But probably the biggest news is that Kobo is selling the Vox for $199, which is the same price Amazon has opted to sell the Kindle Fire. Considering how similar the two devices are, the Vox may actually steal some of the Kindle Fire's marketshare when the devices hit the market in November.