Larger screens driving smartphone display growth: NPD

Over the course of the year, analysts believe that almost 1.2 billion smartphone displays will be shipped, spanning a range of screen resolutions.

Over the course of the last two years, worldwide smartphone display shipments have increased 120 percent, and this is down primarily to sales of larger, higher resolution displays, according to a new report from NPD DisplaySearch.

Two devices in particular are driving growth. These are the iPhone, with its 960/1136 by 640 display, and the Samsung Galaxy S3 and S4 models, which have 1270 by 720 and 1920 by 1080 screen resolutions.

A year ago, the 3.5-inch screen, as found on the iPhone 4S and earlier was the most popular screen size, but now displays larger than 4.1-inch account for almost 50-percent of all smartphone displays.

This year, it is estimated that almost 1.2 billion displays, spanning a range of resolutions, will be shipped worldwide.

(Source: NPD DisplaySearch)

"Screen sizes are growing, and resolution is increasing, driving growth in the smartphone display market," said Hiroshi Hayase, Vice President of Small/Medium Displays at NPD DisplaySearch. "We can expect still more expansion of displays over 5-inch in the coming quarters, due to the increasing global penetration of the Galaxy S4."

However, nothing stays still as far as post-PC devices are concerned these days, and manufacturers have already begun manufacturing 5-inch full high definition displays, in an attempt to keep up with growing demand for higher resolution and larger screen sizes.