It's often difficult to distinguish a $100 Windows Phone from a $500 Windows Phone and these images of the supposed Lumia 950 (Talkman) and 950 XL (Cityman) don't appear to be much different than what is available today. In a highly competitive smartphone market, Microsoft is going to need to do more than what we see here.
The specifications match what we see in current Android devices, with a couple unique features appearing to be USB Type-C and an infrared iris scanner. While these are unique, I'm not sure how many people will care for such features on phones that look like most Windows Phones we've seen over the past couple years.
The design looks to be fairly typical for a Lumia device with wide side, top, and bottom bezels, colorful plastic bodies, a microSD card slot, standard block design with slightly rounded corners, and a rear facing speaker.
The black box attached to the Lumia in one image is likely a Continuum device, with a reported codename of Munchkin. Continuum functionality looks to be very interesting and innovative, but Microsoft is going to need more modern hardware than we see here in these two devices to increase market share.