Lenovo targets consumer PC market with three laptops

Lenovo has unveiled the Z41, Lenovo Z51, and IdeaPad 100 as part of its overarching strategy to strengthen its position in the PC market.

Ahead of Lenovo Tech Wold 2015 on Thursday, the Chinese company has announced the release of three new laptops as part of plans to strengthen its PC position.

IdeaPad 100
(Image: Lenovo)

Lenovo Australia and New Zealand managing director Matt Codrington said on Tuesday the company's position in the PC market was going to be one of the core focuses for the company.

As part of this strategy, the Lenovo Z41, Lenovo Z51, and IdeaPad 100 notebooks have been released to target different consumers, which the company said is part of its "overarching strategy".

The 14-inch Z41 and 15-inch Z51 arrive with a 1920x1080 Full HD display, optional AMD graphics, 4 hour battery life, up to 16GB in memory, and 1TB flash or magnetic hard drive.

Measuring at 20.2 mm for the 14-inch and 22.6 mm for the 15-inch laptop, the IdeaPad 100 features up to Intel BayTrail-M N3540 processor, up to 500 GB HDD storage, and can run up to 4 hours without being plugged in.

Lenovo APAC president Rod Lappin had said that even though the company may be diversifying in mobility, PC, and enterprise, it's overall strategy is become more customer-centric.

The Lenovo Z41and Lenovo Z51 have been designed for multimedia users, while the company said IdeaPad 100 is an entry-level laptop for customers after basic use.

While no prices have been unveiled for the Z14 And Z51, Lenovo said its IdeaPad 100 will be priced at US$249.

Disclosure: Aimee Chanthadavong travelled as a guest of Lenovo.