Lenovo to launch Moto Maker in China

China will be the second market globally to be given access to the Moto Maker online design studio, which gives customers the chance to customise their Moto X smartphones.

To kickstart its strategy to deliver a "customer strategic transformation", Lenovo has announced the availability of Moto Maker online design studio in China.

Moto Maker will give customers the chance to customise their Moto X smartphones from the front colour, back colour, and memory size.

Moto Maker was initially launched in the US in November 2013, through established partnerships with all the major wireless carriers.

Lenovo Australia and New Zealand managing director Matt Codrington had said it is only a matter of time before Australia will also see the arrival of Moto Maker.

He said that as the company plans to focus on expanding its e-commerce stores, as there are currently only six online stores worldwide, and that the advantages of making Moto Maker available will enhance its managed relationships with telcos, and therefore give the company greater opportunity to strengthen its position in the mobility market.

In fact, Lenovo announced on Tuesday that it plans to launch two new products under its mobility portfolio twice a year, and release quarterly refreshes of its e-commerce stores as a way to grow market share between the Lenovo and Motorola brands. The company also said there are plans to partner with local carriers to aggressively target users that are migrating from 3G to 4G networks.

In addition to launching Moto Maker, Lenovo has also released Moto X, Moto X Pro, and Moto G for online purchase in China.

Disclosure: Aimee Chanthadavong travelled as a guest of Lenovo.