LG Electronics and Google have teamed up to make virtual reality (VR) more accessible to mainstream consumers.
According to LG, every customer who purchases its G3 smartphone will receive free "VR for G3", made from a blueprint of Google's Cardboard. The aim of this is to enable G3 owners to experience a variety of VR-compatible apps and games that they can download on the Google Play store.
VR for G3 is a plastic head-mounted VR device that enables users to slide their G3 in and take advantage of the quad HD display. It has been designed specifically to take advantage of the G3's rear key layout, and the phone's 1W speaker with Boost amp.
It also features a neodymium ring magnet on the side that works with the magnetic gyroscope sensor in the G3, so users can select applications and scroll through menus without touching the display. VR for G3 requires no assembly other than inserting the phone into the viewer.
Chris Yie, LG Electronics vice president and head of marketing communications, said that while virtual reality is still in its infancy, leveraging Google Cardboard makes the technology more accessible to everyday consumers.
"We'll be able to introduce this technology to future developers who may one day show us how VR can be used to improve our lives," he said.
The VR for G3 promotion will roll out this month in select markets. Purchasers of the G3 smartphone will also be able to download a free VR game, Robobliteration, using the in-box QR code.