LinkedIn buys Newsle to boost connection updates

Newsle uses natural language processing and algorithms to send alerts whenever a person of interest is mentioned in a news article, interview or blog post, in near real time.

LinkedIn announced Monday that it has acquired the machine learning startup Newsle. Terms of the deal were not immediately disclosed.

Founded in 2011, Newsle provides users with updates about people in their networks. In other words, say there's a Newsle user who wants to stay tuned in to a particular CEO. The Newsle service will send the user an alert whenever that CEO is mentioned in a news article, interview or blog post, in near real time. 

According to LinkedIn, this capability fits in perfectly with the social network for professionals:

For example, knowing more about the people in your network – like when they're mentioned in the news – can surface relevant insights that help you hit your next meeting with them out of the park.

We're excited to work with Newsle's team to combine this technology with our core assets and build experiences that continue to make you and millions of other professionals more productive and successful.

Newsle has invested much of the three years since it's founding in developing more comprehensive natural language processing and disambiguation algorithms to perfect its content aggregation, and has roughly 2 million people now using its platform.

Newsle wrote about the acquisition on its website:

LinkedIn is equally passionate about offering insights that can help professionals better do their jobs and will help us accelerate our efforts by making Newsle available to its members. 

Newsle's entire team of engineers, along with founders Jonah Varon and Axel Hansen, will head to LinkedIn, with initial plans to keep Newsle as a standalone company.