LinkedIn has launched university pages for students trying to assess where to attend as well as start thinking about careers. The company has also lowered its age to 13, down from 18. Add it up and the LinkedIn's moves are designed to increase reach as well as bolster frequency.
After all, if LinkedIn can get career minded people young with a university hook it can be the resume and networking tool for a good 50 to 60 years.
LinkedIn's new age limit will depend on country. For instance, the U.S. has a minimum of 14 as does Canada, Germany, Spain and Australia and the age is 18 for China.
The new terms of service from LinkedIn go along with university pages that are designed to link careers and campus. The university pages enable alumni connections, highlight notable alums and track careers. LinkedIn also launched an education service with primer.
LinkedIn's university pages will be open to high school students beginning Sept. 12.
This move from LinkedIn is similar to when Facebook opened up its network and expanded into new groups. Facebook went from exclusive to universities to a place your mom can join (much to your chagrin).
LinkedIn's university pages and lower age limit isn't likely to result in the same traffic and user pop that Facebook saw, but will enable mentoring and career connections. At some point, LinkedIn is also likely to monetize its younger audience.
Following LinkedIn's most recent quarter, some analysts noted that the company's growth was moderating. In the second quarter, LinkedIn added 20 million new members courtesy of an international push. Previous quarters featured steady growth that's likely to be turbo charged by a younger demo.