Live: Google/ComScore conference call

I will post information about the conference call starting at 2:00EST.A New Perspective: The Consumer Electronics Buying Process2:00 Waiting for the call to start2:03 Still a few more minutes as people are still "dialing in"2:07 I will post any interesting topics during the conference call and questions during the Q&A.

I will post information about the conference call starting at 2:00EST.

A New Perspective: The Consumer Electronics Buying Process

2:00 Waiting for the call to start

2:03 Still a few more minutes as people are still "dialing in"

2:07 I will post any interesting topics during the conference call and questions during the Q&A. This conference call doesn't appear to have anything to do with what ComScore announced earlier today (yet)

2:16 search and online ads are equally important as offline marketing -- not skewed one way or another. It's important to do both online and offline advertising

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2:22 About 30% of both online buyers and in-store buyers use "search" to make their decisions.

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2:30 Online consumers spend more money on consumer electronics than other types of customers

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2:32 "Searchers are the most valuable customers" according to Google

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2:36 Use online advertising to reach the in-store buyer, measure brand impact as well as ROI of search (i guess maybe they are worried about advertisers looking at their ROI), leverage online marketing in integrated strategy

2:37 Awkward silence as she reads through questions... and now she's asking people to ask questions because they didn't get many :)

2:40 I asked about the ComScore report mentioned in my previous article, but they seem to be ignoring it

2:41 Call is over -- not extremely exciting, sorry guys... That had the potential to be juicy, but it was far from it!