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Local advertising pumped $1.2 bln into newspaper sites and $119 mln into local TV sites

US newspapers, TV and radio station web sites held onto 50% of all locally spent online advertising. Newspapers remained the leader, generating nearly $1.
Written by ZDNET Editors, Contributor

US newspapers, TV and radio station web sites held onto 50% of all locally spent online advertising. Newspapers remained the leader, generating nearly $1.2 bln from their sites. TV sites saw nearly 60% revenue growth at $119 mln, and radio stations suddenly awakened to the opportunity in 2004, nearly doubling their Internet ad revenues at $34 mln, according to Research And Markets.

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