Lotame snaps up mobile ad startup AdMobius

The data management platform provider says the acquisition will help its clients better engage with targeted audiences across a variety of devices and marketing channels.


Lotame announced it has acquired AdMobius, a San Mateo, Calif.-based mobile audience management platform startup. Financial terms of the deal were not disclosed.

Company officials said the union will enable publishing and marketing clients to more effectively interact and advertise to relevant audiences across all mobile devices and marketing channels.

"This acquisition will empower our clients to engage with unique and relevant consumer audience segments across devices at a deeper, more accurate level than ever before," Lotame CEO Andy Monfried said in statement. "We will continue to create value for our clients and support their cross-platform data management needs."

AdMobius features an experienced data science and technology team and strong partnerships across the mobile ad-tech ecosystem. The company helps its partners target large cross-device audiences by demographics and interests through standard, custom and private audience segments.

Mobile ad spending is expected to eclipse more than $18 billion this year and surge to nearly $42 billion by 2017.