Doc likes it when companies put their money where their mouths are. So I was pleased to see that at the Ricoh Women's British Open golf tournament, the sponsor implemented its Sustainability Optimisation Programme (Doc prefers the British spelling) for the document process at the event.
What this means is that Ricoh aimed for a low carbon footprint at the tournament in all areas of document production. All of the printers used for the event were set for high energy efficiency, and members of the media were instructed to minimize printing whenever possible – printing in black and white or double-sided, for example.
In addition to lowering the carbon load through practical means, Ricoh offset the remaining carbon production through the use of paid-for carbon credits. So, by the time the tournament was over, the document process made a net zero contribution to our carbon footprint.
The Ricoh Women's British Open is one of the four Majors in Women's Golf, and the only Major played outside of the USA. Steeped in history, with a winners list that reads like a 'who's who' of women's golf.
To top things off, Ricoh had on display at the Open a working model of their new 100% solar- and wind-powered billboard, which is installed outside of London.
Ricoh is aiming for an 87.5% reduction in its carbon footprint by the year 2050 – an ambitious goal. But the company is certainly off to a good start. For additional information on Ricoh's sustainability optimisation programme, please visit: www.ricoh-europe.com/reduce2grow.