Macquarie unveils new network and rebranding
The Macquarie Telecom Metro Access Network, an "Intelligent Service Fabric", is expected to deliver "increased speed and scalability for voice, data and Internet applications".
Macquarie Telecom chief executive David Tudehope said, the new network will provide Macquarie Telecom's business and government customers with "leading edge managed security, reduced support costs and enhanced management and diagnostic capabilities".
It is also set to increase margins on a significant portion of Macquarie Telecom's existing data and voice services revenue.
"Traditional carriers, encumbered by their legacy infrastructure, have been slow to deliver real ICT convergence, often due to the fear of cannibalising their existing services," Tudehope said.
"Our customers told us they require more bandwidth at a lower Total Cost of Ownership (TCO). They also asked for dynamic performance management and above all else simple but complete network security. The Metro Access Network has been developed to meet these needs," he added.
The Metro Access Network can terminate fibre, copper and satellite to deliver a full range of voice and data services including ISDN PSTN and VoIP voice services, IP, ATM, Frame Relay, Ethernet, Gigabit Ethernet, IPVPN services and all types of DSL services.
"From a company perspective, the Macquarie Telecom Metro Access Network positions us to capitalise on our experience in markets such as VoIP and IP/VPN and opens up growing revenue streams," said Tudehope.
Existing Macquarie Telecom customers will be migrated to the new network with no additional costs starting with Sydney and Melbourne customers for the first phase of network migration. The new network will link to Macquarie's existing core data network.
Macquarie Telecom's Intelligent Service Fabric also combines traffic management tools, network and service security, real-time application management and consolidated financial reporting to provide business and government customers with complete control and simplified administration.
Macquarie also unveiled today its new name and look as part of the "evolution from a telecommunications carrier to a provider of converged communications and data solutions".
Macquarie Telecom analysed market trends and directions and spoke with customers before undertaking the rebranding.
"The result of the research, combined with an evaluation of the industry's path to convergence, played an important role in the development of the new brand," said Denis Rowe, Macquaire Telecom national marketing manager.
A nationwide brand awareness campaign using the new look is scheduled to be rolled out in 2005.