Google Chrome has always offered users the Safe Browsing feature that protected them from malicious websites, but now Google is planning to take that further with malicious downloads protection for Windows executables.
Chromium blog has the details:
Today we're pleased to announce a new feature that aims to protect users against these kinds of downloads, starting with malicious Windows executables. The new feature will be integrated with Google Chrome and will display a warning if a user attempts to download a suspected malicious executable file:
Looking for this feature? You're probably out of luck since Google is rolling it out slowly:
We're starting with a small-scale experimental phase for a subset of our users who subscribe to the Chrome development release channel, and we hope to make this feature available to all users in the next stable release of Google Chrome. We hope that the feature will improve our users' online experience and help make the Internet a safer place.
Unlike some of the new features slated for Firefox 5, I believe that this new security feature in Chrome will actively protect users from malware and help keep their machines clean.