Marin Software makes smashing IPO debut as shares jump by 37 percent

Another business software company makes a splash hit with a public debut on the trading floor on Friday.

Marin Software is the latest business software business to stampede out of the gates with a smashing debut.

The online advertising management solutions provider became a public company on Friday morning with an initial public offering of $14 per share.

Since then, shares have already jumped by at least 37 percent to $19.11 per share, as highlighted by The Wall Street Journal.

MarketWatch also pointed out that San Francisco company sold approximately 7.5 million shares over the original target of just seven million in the range of $11 to $13 per share.

Goldman Sachs and Deutsche Bank are acting as lead book-running managers for the offering while UBS and Stifel Nicolaus are book-running managers. Wells Fargo has been enlisted as a co-manager.

For reference, Marin sells a platform for managing revenue acquisition across multiple channels with the intention of improving financial performance for online advertisers and agencies.

Marin's products are also touted to work with a customer's existing tracking, analytics and e-commerce solutions so that they can leverage their existing infrastructures without having to spend more money on new deployments.

While there is still the rest of the day to go, it's arguable that Marin can already be added to the growing list of business software companies finding solid success with their IPOs -- especially compared with overhyped debuts from consumer tech counterparts such as Facebook and Zynga last year.

For example, Workday, which went public on the New York Stock Exchange in October, debuted at $28 per share -- already higher than previous expectations -- closing out the first day at roughly $50 per share .