Few companies have mastered the art of mass customization. Doing so requires sophisticated technology and a deep understanding of digital business.
On this episode of CXOTalk, we learn about mass customization from Robert Keane, CEO, of Cimpress, the parent company of well-known printing brand Vistaprint.
Robert founded Vistaprint in 1995 to provide small businesses print tools to market their business. Robert's vision for Vistaprint emerged from his experience with the development of a retail kiosk design and printing system as well as from his knowledge of the small business desktop publishing software market.
In 1994, Cimpress founder Robert Keane wanted to give small business owners access to the same high-quality, custom-printed products that bigger companies (with bigger print budgets) enjoyed. 20 years and over 200 patents later, Robert continues to lead Cimpress, which is now the world leader in mass customization and a remarkable success story that has gone from startup to over $1.5 billion in annual revenues.
CXO-Talk offers weekly video conversations with the most innovative and thoughtful business leaders in the world. Michael Krigsman, founder and co-host, is recognized internationally as an industry analyst, strategy advisor, enterprise advocate, and industry commentator.