Industry super fund-owned bank ME has appointed former ANZ head of enterprise information architecture, Annie South, to the newly created role of general manager of data.
South will be responsible for building on ME's existing data management and analysis capabilities. She will bring 15 years of information management experience having worked for the National Australia Bank and JP Morgan in the UK, and ANZ and Telstra in Australia.
ME CIO Mark Gay said South's appointment will help push forward the company's data agenda.
"Data is a strategic asset and needs to be given prominence and consideration in its own right rather than being subsumed within other technology functions," he said.
"Data analysis has always been in use at ME for the purpose of managing risk, productivity, and marketing, but new data sets are emerging and new ways of using existing data sets that can provide valuable advantages to businesses, particularly around customer relationships and behaviour."
The appointment comes as ME moves into a post-technology transformation phase of its operation. The GM data role is the last role to be filled following the announcement in July that the company was creating five new roles in the IT team.
The other IT leadership roles included general manager of cyber security, general manager of infrastructure and operations, general manager of business solutions, and general manager of strategy and architecture.
ME recently completed a five-year, AU$90 technology transformation, which saw the company transform into a digital-only bank.