Blast Radius surveyed 25 attendees of the Digital Hollywood CES 2004 conference informally and found that 68% consider the Internet to be a "very important" service channel for consumer electronics. Blast Radius primarily surveyed C-level and senior vice president-level executives who attended the January 2004 conference. Looking specifically at online content as an outlet for the media and entertainment industry, Blast Radius asked respondents which model they think will win out online - subscription of pay-per-use. Interestingly, 40% of respondents think neither will win, but both will equally gain adoption. However, more respondents put their faith in the online subscription model for paid content, rather than the pay-per-use method.