Meizu launches in Brazil with high-end smartphone

Chinese mobile maker adds an accessory kit to the device aimed at those wanting to spend more


Chinese manufacturer Meizu has launched in Brazil yesterday with a smartphone aimed at the high-end market.

The company will offer only one of its devices in Brazil, the MX4, priced at R$ 2.900 ($750). Meizu has opted to not sell its product on the high street, choosing to only sell online through local distributor Vi Station.

Meizu's MX4 model is arriving in Brazil two months late and according to Vi, there were more than 5,000 people on the waiting list for the device. The first batch of the product has been sold out in the first day of sales.

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With a 5.5-inch display with a 2,560x1,536 resolution, the MX4 is equipped with an octa-core MediaTek 6595 processor, 2GB of RAM, a 20.7-megapixel Sony IMX220 Exmor RS rear camera, a 2-megapixel front-facing camera, and an Android 5.0 system.

The MX4 sold in Brazil comes with a "mobile workstation" kit, which includes a Chromecast-like device, an external hard drive and an accessory that doubles up as a virtual keyboard and external battery.

The Meizu smartphone will be competing in the top end of the Brazilian smartphone market, where options such as Samsung's Galaxy S6, Motorola's Moto X Style or LG's G4 have similar specifications - if consumers were to buy one of these devices as well as an actual Chromecast, external keyboard and battery, the total cost would be comparable to the kit offered by the relatively unknown Chinese brand.