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Messaging--no more--say European mobile users

A report from analyst house JupiterResearch has found that some 68 percent of European consumers are not interested in paying for any data services outside text and picture messaging.
Written by Jo Best, Contributor

Mobile content and services have been quickening operators' pulses--but it seems Joe Public couldn't care less.

A report from analyst house JupiterResearch has found that the majority of European consumers--some 68 percent--are not interested in paying for any data services outside text and picture messaging.

Text messaging unsurprisingly remains the most accepted data service with 79 per cent adoption while--despite the increasing penetration of higher resolution camera phones--MMS trails a long way behind, with 28 percent take-up by European mobile users.

Mobile video is popular with just eight per cent of the continent's mobiles, and personalisation services--such as ringtones and wallpapers--get the thumbs-up from a mere 15 per cent of users.

According to JupiterResearch, a dearth of suitable handsets cannot explain the lack of enthusiasm. As phones with more sophisticated functionality - such as internet access - have hit the market, use of such capabilities has not risen accordingly.

Jo Best of Silicon.com reported from London.

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