Micron makes record showing in global NAND flash market

Samsung continues to lead the NAND flash market worldwide, but Micron is making some notable strides.

Samsung continued to grow as it lead the global NAND flash market again through the second quarter of 2012, but the really impressive showing came from Micron.

The Idaho-based memory producer surpassed the 20 percent mark for the first time ever, attributing for specifically 20.7 percent of the global market share, according to the latest report from market intelligence firm IHS iSuppli.

Furthermore, IHS pointed out that Micron posted the highest sequential performance of all NAND suppliers last quarter as second quarter revenue rounded out to $897 million -- a 6 percent increase from $846 million in Q1.

Dee Nguyen, a memory analyst at IHS, explained in the report how Micron really got a boost thanks to its partnership with Intel, which ensured that Micron accounted for 80 percent of production from the joint venture.

Defying weak demand and falling prices in the overall business, Micron expanded its NAND revenue and market share to reach the key 20 percent milestone for the first time since it started selling the memory in 2005. Micron not only successfully increased its bit shipments of NAND flash by a whopping 68 percent, it also benefitted from a reallocation in production from the NAND joint venture partner with Intel Corp., while capitalizing on the travails at its close competitor—No. 2-ranked Toshiba Corp.

Samsung still led the quarter with 42.5 percent of the market share. Although it's own market share dropped considerably from 34.2 percent in Q1 to 24.7 percent in Q2, Toshiba still placed just ahead of Micron in second place.

Analysts did advised to be mindful that Micron did post smaller NAND revenue increases than its competitors. Nevertheless, IHS projected that Micron is in a good position to secure more revenue and market share as devices that run on solid state drives -- notably Ultrabooks -- start to take off.

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